SEARCH ENGINES, SOCIAL MEDIA AND THE ‘RIGHT TO BE FORGOTTEN’
A 2014 CASE , heard in the Court of Justice, European Union, between Google Inc and the Spanish Data Protection Agency created some virtual waves in the legal and Internet technology industries, particularly given the ever-expanding swathe of data collected about each of us, every time we use a search engine or access social media sites. This case is particularly interesting given the potential impact it has for Website Terms of Service and Privacy Policies in South Africa. The case concerned a Mr. Gonzalez who requested that the Spanish Data Protection Agency instruct Google to remove all personal data relating to Mr. Gonzalez so that his personal search data did not show up in Google searches of his name. Mr. Gonzalez had some undesirable electronic information linked to his name, which was presented in a mix of web pages, images and other files, and he wanted this to disappear. The data protection agency upheld this request and issued the instruction to Google Inc and its loca...