Top 10 Most Frequently Asked Questions About Trademark Registration in South Africa

At Legal Legends , a leading Business Law Firm in South Africa, we often receive a flood of questions about trademark registration. Whether you’re a startup owner, an established entrepreneur, or simply exploring how to protect your brand, understanding trademark law is essential. In this article, we answer the top 10 most frequently asked questions about trademark registration in South Africa — and shed light on related issues like POPI Act compliance , trademark renewal cost , and how our business lawyers can help. 1. What is a trademark? A trademark is any mark — such as a name, logo, slogan, or symbol — that distinguishes your goods or services from those of others. It's an important tool for brand identity and legal protection in South Africa and beyond. 2. Why should I register a trademark in South Africa? Registering your trademark gives you exclusive rights to use it, and legal grounds to prevent others from copying or misusing your brand. Without registration, it'...